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The Business of Ageing: Realising the Economic Potential of Older People in New Zealand: 2011 - 2051

Realising the Economic Potential of Older New Zealanders

The Business of Ageing Project highlights the contribution older people will make to New Zealand’s economic competitiveness over the next 40 years. It looks at the growing value of their labour market participation, income, tax, spending, and voluntary/ unpaid work.

Two project reports have been produced.

  • The Business of Ageing: Realising the Economic Potential of Older People in New Zealand: 2011 - 2051
  •  The Business of Ageing: 2013 Update

The documents and summaries can be downloaded from the 'Documents' section on the right.

Key findings of the reports

They find that:

  • more older people will participate in the workforce;
  • the economic value of older people's paid and unpaid work will increase;
  • older people's contribution to tax revenue will increase; and
  • the mature consumer market will become more important.

Where to next?

The reports aim to inform and encourage discussion amongst business groups, employers, NGOs, individuals and government agencies.  They focus on two opportunities the growing older demographic offers for future economic growth. These are to:

  • increase the number of older people who choose to remain active in the workforce; and
  • tap into the growing mature consumer market.