SuperGold Cards
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Introduction
The SuperGold Card is a discount and concessions card issued to all eligible seniors and veterans in recognition of the contribution they have made, and continue to make to New Zealand society. The SuperGold Card gives access to discounts from a wide range of businesses nationwide and facilitates easy access to government entitlements and local authority services and concessions.
The SuperGold Card was launched on 29 August 2007. In the first issue 528,762 SuperGold Cards were distributed.
Seniors can also opt to have a photo on their card. This is managed by Unisys and Automobile Association centres around New Zealand. As at 30 June 2008, 9,187 photo SuperGold Cards had been produced.
Eligibility
In order to be eligible for a SuperGold Card a person must be:
- aged 65 years or over and legally and ordinarily resident in New Zealand
- aged under 65 years and receive the Non-Qualified Spouse or Partner rate of New Zealand Superannuation or the Veteran's Pension, or
- aged under 65 years and currently receive the Veteran's Pension.
People who are not legally and ordinarily resident in New Zealand are not eligible to receive a SuperGold Card.
SuperGold Cards which don't include Community Services Card entitlement are valid for three years from the date of issue. The limited valid period is designed to prevent misuse of the cards if they are lost or stolen.
Business Partners
When the SuperGold Card was launched there were 188 business partners providing discounts through 2,215 outlets around the country. As at 30 June 2008 there were 873 business partners and 4,812 outlets.
Numbers of SuperGold Cards on issue
As at June 2008 there were 508,017 current SuperGold Cards on issue. Sixty percent of these cards included an entitlement to a Community Services Card (see table 7.4).
Table 7.4 Categories of current SuperGold Card holders
| SuperGold Cards with and without Community Services Card inclusion | 2007/2008 |
|---|---|
| SuperGold Card with Community Services Card inclusion | 304,102 |
| SuperGold Card with no Community Services Card entitlement | 203,915 |
| Total SuperGold Cards on issue | 508,017 |
Numbers of SuperGold Cards issued
Nearly 530,000 SuperGold Cards were issued in the 2007/2008 year, with virtually all of these issued automatically at the launch of the card in August 2007. A very small number of cards were manually processed subsequently (see table 7.5).
Table 7.5 Number of SuperGold Cards issued
| SuperGold Card applications | 2007/2008 |
|---|---|
| SuperGold card applications manually processed | 1,085 |
| SuperGold Cards automatically issued1 | 528,762 |
| Total SuperGold Cards produced to 30 June 2008 | 529,847 |
Notes
- The number of SuperGold Cards issued at launch differs from the number of current cards as at 30 June 2008. The initial launch included cards which were returned as clients had changed address and had not notified Ministry of Social Development. Other factors included cards produced for clients who died before the official SuperGold Card launch. These cards were intercepted at the factory and subsequently destroyed.
