East Coast Regional Plan 2009/2010
The East Coast offers unique tourism experiences including stunning coastal scenery, authentic cultural tourism and the world’s longest place name.
Our superb climate fuels our other major industries horticulture, viticulture and agriculture.
At 28% the region’s Māori population is double the national average.
Hawke’s Bay is New Zealand’s largest producer of apples.
We celebrate our diverse culture hosting events from the Spacifically Pacific Festival to Napier’s annual Art Deco Weekend.
